Toy companies change and adapt their toys to meet the changing demands of children thereby gaining a larger share of the substantial market. In recent years many toys have become more complicated with flashing lights and sounds in an effort to appeal to children raised around television and the internet. According to Mattel's president, Neil Friedman, "Innovation is key in the toy industry and to succeed one must create a 'wow' moment for kids by designing toys that have fun, innovative features and include new technologies and engaging content."
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Another study done by Jeffrey Trawick-Smith took 60 different children ages three to four and observed them playing with nine different toys deemed best for development. They were allowed to play with the toys in a typical environment, a preschool classroom, which allowed for the results to be more authentic compared to research done in a lab. The researchers then quantified play quality of the children with each toy based on factors such as learning, problem solving, curiosity, creativity, imagination, and peer interaction. The results revealed that boys generally received higher scores for overall play quality than girls, and the toys with the best play quality were those identified as the most gender neutral, such as building blocks and bricks along with pieces modeling people. Trawick-Smith then concluded that the study encourages a focus on toys which are beneficial to both genders in order to create a better balance.[32]
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One of the simplest toys, a set of simple wooden blocks is also one of the best toys for developing minds.[citation needed] Andrew Witkin, director of marketing for Mega Brands told Investor's Business Daily that, "They help develop hand-eye coordination, math and science skills and also let kids be creative."[20] Other toys like marbles, jackstones, and balls serve similar functions in child development, allowing children to use their minds and bodies to learn about spatial relationships, cause and effect, and a wide range of other skills.

Digital toys are toys that incorporate some form of interactive digital technology.[49] Examples of digital toys include virtual pets and handheld electronic games. Among the earliest digital toys are Mattel Auto Race and the Little Professor, both released in 1976. The concept of using technology in a way that bridges the digital with the physical world, providing unique interactive experiences for the user has also been referred to as "Phygital."[50]
Many countries have passed safety standards limiting the types of toys that can be sold. Most of these seek to limit potential hazards, such as choking or fire hazards that could cause injury. Children, especially very small ones, often put toys into their mouths, so the materials used to make a toy are regulated to prevent poisoning. Materials are also regulated to prevent fire hazards. Children have not yet learned to judge what is safe and what is dangerous, and parents do not always think of all possible situations, so such warnings and regulations are important on toys.

Smurfs Sony PlayStation 4 Spider-Man Spin Master Spirit Spy Gear Squeezoos Star Wars Step2 Sticky Mosaics Tekno The Incredibles The Incredibles 2 Thinkway Thomas & Friends Tolly Tots Tonka Tot Tutor Toy Box Transformers True Heroes Turning Mecard Twozies Ubisoft Uncle Milton Unicone Unique Party Favors Vivitar Vtech WWE YGLIDER Yo-Kai Watch Zak Storm Zoomer Zuru
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It has been noted by researchers that, "Children as young as 18 months display sex-stereotyped toy choices".[29] When eye movement is tracked in young infants, infant girls show a visual preference for a doll over a toy truck (d > 1.0). Boys showed no preference for the truck over the doll. However, they did fixate on the truck more than the girls (d = .78).[30] This small study suggests that even before any self-awareness of gender identity has emerged, children already prefer sex-typical toys. These differences in toy choice are well established within the child by the age of three.[31]
Think back to your childhood. What do you remember? Probably how much fun you used to have playing with toys, right? What was your favourite toy? Perhaps you loved action figures, dolls, games & puzzles, or building sets & blocks. Toys make childhood memorable, but they are also a vital part of any child’s development. Walmart.ca is your one-stop-shop for the top toys for kids, all at everyday low prices. Shop for kids toys online and give your child toys that will make their childhood a blast!
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