This stereotypical attribution of sex-typical toys for girls and boys is gradually changing, with toys companies creating more gender neutral toys, as the benefits associated with allowing children to play with toys that appeal to them far outweighs controlling their individual preferences.[38] For example, many stores are beginning to change their gender labels on children's play items. Target removed all identification related to gender from their toy aisles and Disney did the same for their costumes.[26] The Disney store is an especially prevalent example of gender in play because they are a global identity in the toy world. A study done regarding their website found that though they have removed gender labels from their costumes, the toys online reflect more stereotypical gender identities. For example, males were associated with physicality and females were associated with beauty, housing, and caring.[39] Too, though they promote their toys as being for both genders, there is no section for boys and girls combined on their website. Those which are generally deemed for both genders more closely resemble what many would label "boy toys," as they relate closer to the stereotype of masculinity within play.[39]
The STEM store features top rated learning and educational toys for all ages in science, technology, engineering and math genres. By filtering by ages from 2 – 4, 5 – 7, 8 – 13 and 14 & up, you can ensure your kid gets a toy that’s neither too challenging nor boring. These games will prepare and introduce your children to core subjects that give kids skills for future success in fields like robotics, computer science and natural sciences. If you’d like a new STEM toy delivered every month, visit our STEM Club subscription page where we’ll deliver STEM products monthly from brands like Osmo, Nintendo Labo, Learning Resources, and Fisher-Price.
Another study done by Jeffrey Trawick-Smith took 60 different children ages three to four and observed them playing with nine different toys deemed best for development. They were allowed to play with the toys in a typical environment, a preschool classroom, which allowed for the results to be more authentic compared to research done in a lab. The researchers then quantified play quality of the children with each toy based on factors such as learning, problem solving, curiosity, creativity, imagination, and peer interaction. The results revealed that boys generally received higher scores for overall play quality than girls, and the toys with the best play quality were those identified as the most gender neutral, such as building blocks and bricks along with pieces modeling people. Trawick-Smith then concluded that the study encourages a focus on toys which are beneficial to both genders in order to create a better balance.[32]
In addition to our specialty stores in Toys & Games, we have our new releases section that features the latest products added to our selection. Our best sellers list highlights toys and games that are most popular with our customers, showcasing top toys from brands like Baby Alive, American Girl Dolls, Lego Ninjago, and Shopkins. Looking for toys and games from your favorite brands in one location? Our featured-brands section showcases entire product selections from top brands, including LEGO, Mattel, Hasbro, Fisher-Price, LeapFrog,Melissa & Doug, Play-Doh , Green Toys , Barbie , Playmobil, Disney, Nerf, Hot Wheels, Funk Pop! and Magformers. We also have a huge selection of specialty toy brands such as Bruder, Sprig, Hape.
Wedding season is here! Weddings are a wondrous occasion, and the joining of two hearts deserves the ultimate fanfare. Make sure the newlyweds celebrate in style with personalized wedding gifts. Tailor fantastic gifts for the happy couple, and play to their interests with customizable presents of all types. Our curated collection of elegant wedding gifts is sure to contain something special for your newlywed loved ones. Toast to their marriage and wish them a lifetime of happiness with custom wedding gift ideas they’ll love.
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