For toy safety, every country has its own regulations. But since the globalization and opening of markets, most of them try to harmonize their regulations. The most common action for younger children is to put toys in their mouths. This is why it is of utmost importance to regulate chemicals which are contained in the paintings and other materials children's products are made of. Countries or trade zones such as the European Union regularly publish lists to regulate the quantities or ban chemicals from toys and juvenile products.
For movie buffs of every age, you can find products from your favorite movies and TV shows in the Movie & TV Hub where we carry toys from Marvel Legends, Jurassic World, Transformers, and Incredibles 2. We also carry Amazon exclusive movie & TV toys in our Amazon Exclusives store. In our exclusives store you can find toys for younger kids from shows like Thomas & Friends and Paw Patrol, as well as toys from blockbusters like Star Wars, Batman, and Guardians of the Galaxy.
Arts & CraftsArt & Drawing Supplies,Craft Kits & Activitie...135 Bikes & Ride OnsElectric Vehicles,Kids Bikes,Riding Toys,Scoo...46 Building Blocks & Sets28 Dolls & Action FiguresAction Figures,Dolls,Playsets & Vehicles,Stuf...108 Educational & STEM Toys142 Electronic ToysFlying Toys,RC Vehicles,Robots45 Games & PuzzlesGames,Puzzles162 Kids Books20
Girls gravitate towards "music, clothes, make-up, television talent shows and celebrities". As young children are more exposed to and drawn to music intended for older children and teens, companies are having to rethink how they develop and market their products.[24] Girls also demonstrate a longer loyalty to characters in toys and games marketed towards them.[25] A variety of global toy companies have marketed themselves to this aspect of girls' development, for example, the Hello Kitty brand, and the Disney Princess franchise. Boys have shown an interest in computer games at an ever-younger age in recent years.
Certain toys, such as Barbie dolls and toy soldiers, are often perceived as being more acceptable for one gender than the other. The turning point for the addition of gender to toys came about in the 1960s and 1970s. Before 1975, only about two percent of toys were labeled by gender, whereas today on the Disney store's website, considered a dominating global force for toys by researcher Claire Miller, all toys are labeled by gender.[26] The journal Sex Roles began publishing research on this topic in 1975, focusing on the effects of gender in youth. Too, many psychological textbooks began to address this new issue. Along with these publications, researchers also started to challenge the ideas of male and female as being opposites, even going as far as to claim toys which have characteristics of both gender are preferable.[27]
Toy companies change and adapt their toys to meet the changing demands of children thereby gaining a larger share of the substantial market. In recent years many toys have become more complicated with flashing lights and sounds in an effort to appeal to children raised around television and the internet. According to Mattel's president, Neil Friedman, "Innovation is key in the toy industry and to succeed one must create a 'wow' moment for kids by designing toys that have fun, innovative features and include new technologies and engaging content."
Pretend play is an essential part of a well-rounded childhood, helping kids develop intellectually, physically, socially and emotionally. By the age of three, your children will naturally begin to engage in pretend play, and you can ensure this activity is safe and rewarding by providing them with a good selection of age-appropriate toys. Make-believe must-haves include toy kitchens and play workshops, costumes, musical instruments and active toys like blasters and water guns. As your kids spend more time and energy in pretend worlds, their understanding of the real world will grow, and the skills they acquire will benefit them for a lifetime.
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