This stereotypical attribution of sex-typical toys for girls and boys is gradually changing, with toys companies creating more gender neutral toys, as the benefits associated with allowing children to play with toys that appeal to them far outweighs controlling their individual preferences.[38] For example, many stores are beginning to change their gender labels on children's play items. Target removed all identification related to gender from their toy aisles and Disney did the same for their costumes.[26] The Disney store is an especially prevalent example of gender in play because they are a global identity in the toy world. A study done regarding their website found that though they have removed gender labels from their costumes, the toys online reflect more stereotypical gender identities. For example, males were associated with physicality and females were associated with beauty, housing, and caring.[39] Too, though they promote their toys as being for both genders, there is no section for boys and girls combined on their website. Those which are generally deemed for both genders more closely resemble what many would label "boy toys," as they relate closer to the stereotype of masculinity within play.[39]
One of the simplest toys, a set of simple wooden blocks is also one of the best toys for developing minds.[citation needed] Andrew Witkin, director of marketing for Mega Brands told Investor's Business Daily that, "They help develop hand-eye coordination, math and science skills and also let kids be creative."[20] Other toys like marbles, jackstones, and balls serve similar functions in child development, allowing children to use their minds and bodies to learn about spatial relationships, cause and effect, and a wide range of other skills.
The earliest toys are made from materials found in nature, such as rocks, sticks, and clay. Thousands of years ago, Egyptian children played with dolls that had wigs and movable limbs which were made from stone, pottery, and wood.[4] In Ancient Greece and Ancient Rome, children played with dolls made of wax or terracotta, sticks, bows and arrows, and yo-yos. When Greek children, especially girls, came of age it was customary for them to sacrifice the toys of their childhood to the gods. On the eve of their wedding, young girls around fourteen would offer their dolls in a temple as a rite of passage into adulthood.[5][6]
In some cultures, societies utilize toys as a way to enhance a child's skillset within the traditional boundaries of their future roles in the community. In Saharan and North African cultures, play is facilitated by children through the use of toys to enact scenes recognizable in their community such as hunting and herding. The value is placed in a realistic version of development in preparing a child for the future they are likely to grow up into. This allows the child to imagine and create a personal interpretation of how they view the adult world.[18]
The golden age of toy development was at the turn of the 20th century. Real wages were rising steadily in the Western world, allowing even working-class families to afford toys for their children, and industrial techniques of precision engineering and mass production was able to provide the supply to meet this rising demand. Intellectual emphasis was also increasingly being placed on the importance of a wholesome and happy childhood for the future development of children. William Harbutt, an English painter, invented plasticine in 1897, and in 1900 commercial production of the material as a children's toy began. Frank Hornby was a visionary in toy development and manufacture and was responsible for the invention and production of three of the most popular lines of toys based on engineering principles in the twentieth century: Meccano, Hornby Model Railways and Dinky Toys.
Kamigami Kess Kid Trax Kurio LEGO LeapFrog Little Charmers Little Live Pets Little Miss Matched Little People Little Tikes Littlest Pet Shop MGA Entertainment Make It Real Marvel Mattel McFarlane Toys Meccano Mega Bloks Mega Construx Mickey Mouse Micro Mosaics Microsoft Xbox One Millside Minecraft Minions Monster High Monster Jam My Little Pony NBA NHL Nerf Nickelodeon Ninjago Nintendo
The oldest and, perhaps most common construction toy is a set of simple wooden blocks, which are often painted in bright colors and given to babies and toddlers. Construction sets such as Lego bricks and Lincoln Logs are designed for slightly older children and have been quite popular in the last century. Construction sets appeal to children (and adults) who like to work with their hands, puzzle solvers, and imaginative sorts.

Baby FeedingBibs & Burp Cloths,Bottle Feeding,Breastfeedi...37 Baby SafetyBaby Health & Grooming,Baby Monitors,Baby Saf...23 Baby Toys67 Baby's FashionBaby's Fashion Accessories,Clothing,Socks & S...44 Bath & PottyBaby Baths,Potty Training29 Books, Music & MoviesKids Books20 Car Seats5 Gear & ActivityBaby Carriers,Gyms, Play Mats & Jumpers,High...79
"Age compression" is a toy industry term that describes the modern trend of children moving through play stages faster than they did in the past. Children have a desire to progress to more complex toys at a faster pace, girls in particular. Barbie dolls, for example, were once marketed to girls around 8 years old but have been found to be more popular in recent years with girls around 3 years old.[23] The packaging for the dolls labels them appropriate for ages 3 and up. Boys, in contrast, apparently enjoy toys and games over a longer timespan, gravitating towards toys that meet their interest in assembling and disassembling mechanical toys, and toys that "move fast and things that fight". An industry executive points out that girls have entered the "tween" phase by the time they are 8 years old and want non-traditional toys, whereas boys have been maintaining an interest in traditional toys until they are 12 years old, meaning the traditional toy industry holds onto their boy customers for 50% longer than their girl customers.[23]
However, in other cultures, toys are used to expand the development of a child's cognition in an idealistic fashion. In these communities, adults place the value of play with toys to be on the aspirations they set forth for their child. In the Western culture, the Barbie and Action-Man represent lifelike figures but in an imaginative state out of reach from the society of these children and adults. These toys give way to a unique world in which children's play is isolated and independent of the social constraints placed on society leaving the children free to delve into the imaginary and idealized version of what their development in life could be.[18]

For movie buffs of every age, you can find products from your favorite movies and TV shows in the Movie & TV Hub where we carry toys from Marvel Legends, Jurassic World, Transformers, and Incredibles 2. We also carry Amazon exclusive movie & TV toys in our Amazon Exclusives store. In our exclusives store you can find toys for younger kids from shows like Thomas & Friends and Paw Patrol, as well as toys from blockbusters like Star Wars, Batman, and Guardians of the Galaxy.

Nintendo Switch Nintendo Wii U Nintendo amiibo Northbridge Trading Num Noms Octonauts Of Dragons One Punch Man Ooshies PAW Patrol Peg Perego Peppa Pig Play-Doh Playmobil Playskool PlushCraft Pokemon Pokémon Pom Pom Wow Power Rangers Powerpuff Girls Princess Project Mc2 Razor Red Planet Rick & Morty Road Warrior Rubies Costumes Scientific Explorer Shimmer & Shine Shimmer and Shine Shopkins Singing Machine Skylanders Smiley


However, in other cultures, toys are used to expand the development of a child's cognition in an idealistic fashion. In these communities, adults place the value of play with toys to be on the aspirations they set forth for their child. In the Western culture, the Barbie and Action-Man represent lifelike figures but in an imaginative state out of reach from the society of these children and adults. These toys give way to a unique world in which children's play is isolated and independent of the social constraints placed on society leaving the children free to delve into the imaginary and idealized version of what their development in life could be.[18]
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One example of the dramatic ways that toys can influence child development involves clay sculpting toys such as Play-Doh and Silly Putty and their home-made counterparts. Mary Ucci, Educational Director of the Child Study Center of Wellesley College, has demonstrated how such toys positively impact the physical development, cognitive development, emotional development, and social development of children.[21]
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