We recently conducted a gift giving survey of more than 1,300 Americans with a household income of $50,000/yr or more to explore areas of gift giving that usually go missed in traditional surveys on holiday shopping. Well, it worked! We learned so many surprising tid bits that we had to put out a press release on the 10 Hidden Secrets of Gift Giving. But, after picking 10 stats to highlight in the press release, we felt like there were still so many more worth sharing. Hence, this blog post. Read on to learn 23 things about gift giving that you probably never knew before and that will hopefully make you a better gift shopper, gift giver and gift "getter".... read more
Toys became more widespread with the changing attitudes towards children engendered by the Enlightenment. Children began to be seen as people in and of themselves, as opposed to extensions of their household and that they had a right to flourish and enjoy their childhood. The variety and number of toys that were manufactured during the 18th century steadily rose; John Spilsbury invented the first jigsaw puzzle in 1767 to help children learn geography. He created puzzles on eight themes – the World, Europe, Asia, Africa, America, England and Wales, Ireland and Scotland. The rocking horse (on bow rockers) was developed at the same time in England, especially with the wealthy as it was thought to develop children's balance for riding real horses.
Certain toys, such as Barbie dolls and toy soldiers, are often perceived as being more acceptable for one gender than the other. The turning point for the addition of gender to toys came about in the 1960s and 1970s. Before 1975, only about two percent of toys were labeled by gender, whereas today on the Disney store's website, considered a dominating global force for toys by researcher Claire Miller, all toys are labeled by gender. The journal Sex Roles began publishing research on this topic in 1975, focusing on the effects of gender in youth. Too, many psychological textbooks began to address this new issue. Along with these publications, researchers also started to challenge the ideas of male and female as being opposites, even going as far as to claim toys which have characteristics of both gender are preferable.