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In the nineteenth century, the emphasis was put on toys that had an educational purpose to them, such as puzzles, books, cards and board games. Religiously themed toys were also popular, including a model Noah's Ark with miniature animals and objects from other Bible scenes. With growing prosperity among the middle class, children had more leisure time on their hands, which led to the application of industrial methods to the manufacture of toys.[9]

Baby FeedingBibs & Burp Cloths,Bottle Feeding,Breastfeedi...37 Baby SafetyBaby Health & Grooming,Baby Monitors,Baby Saf...23 Baby Toys67 Baby's FashionBaby's Fashion Accessories,Clothing,Socks & S...44 Bath & PottyBaby Baths,Potty Training29 Books, Music & MoviesKids Books20 Car Seats5 Gear & ActivityBaby Carriers,Gyms, Play Mats & Jumpers,High...79

Toy companies change and adapt their toys to meet the changing demands of children thereby gaining a larger share of the substantial market. In recent years many toys have become more complicated with flashing lights and sounds in an effort to appeal to children raised around television and the internet. According to Mattel's president, Neil Friedman, "Innovation is key in the toy industry and to succeed one must create a 'wow' moment for kids by designing toys that have fun, innovative features and include new technologies and engaging content."

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