This stereotypical attribution of sex-typical toys for girls and boys is gradually changing, with toys companies creating more gender neutral toys, as the benefits associated with allowing children to play with toys that appeal to them far outweighs controlling their individual preferences.[38] For example, many stores are beginning to change their gender labels on children's play items. Target removed all identification related to gender from their toy aisles and Disney did the same for their costumes.[26] The Disney store is an especially prevalent example of gender in play because they are a global identity in the toy world. A study done regarding their website found that though they have removed gender labels from their costumes, the toys online reflect more stereotypical gender identities. For example, males were associated with physicality and females were associated with beauty, housing, and caring.[39] Too, though they promote their toys as being for both genders, there is no section for boys and girls combined on their website. Those which are generally deemed for both genders more closely resemble what many would label "boy toys," as they relate closer to the stereotype of masculinity within play.[39]

For the hobby enthusiast we carry everything needed for model building, trains, RC vehicles, rocketry, drones, and more. If you’re looking for outdoor games and activities to encourage the entire family to get out and play, explore our sports & outdoors store, where you’ll find ride-ons, play tents, playsets, Nerf blasters, flying toys and more. Here you can also find safety and sport-specific gear like helmets, shin guards, racquets, and basketballs.


ThinkGeek's Gift Center has creative ideas for every occasion for all of your friends and family members. Whether you're searching for a unique gift you won't see at your local big box store for the Star Wars-lover in your life or just something fun and geeky for under $20, you can find everything you need (and a lot of stuff you don't) in our Gift Center. And if you don't find just the perfect thing, you can fall back on our Gift Cards and Wish Lists for the pickiest people on your list (you know who you are).
Get your subscription today to secure the best available seats at the best price, or if you’re looking for a taste of what we do, curate your own season with our Design Your Own (DYO) series option (available June 8) - a greatway for you to mix performances from our various series into a custom package while enjoying some of the benefits of subscribing.
SHOP INDIGO’S ASSORTMENT OF THE BEST TOYS AND PRODUCTS FOR TODDLERS, KIDS AND TWEENS. WITH THOUSANDS OF UNIQUE ITEMS TO CHOOSE FROM, THE CHOICES ARE ENDLESS. LOOKING FOR GREAT GIFTS FOR KIDS? FROM LOL SURPRISE TO SLIME TO LEGO TO FINGERLINGS, WE HAVE ALL THE COOL TOYS KIDS WANT. MAKE FAMILY TIME FUN AND SPECIAL WITH OUR ASSORTMENT OF THE BEST BOARD GAMES AND PUZZLES LIKE SETTLERS OF CATAN, JENGA, TELESTRATIONS, AND MONOPOLY. SPARK THEIR CREATIVITY WITH OUR SELECTION OF ARTS & CRAFTS KITS, DRESS UP COSTUMES AND BUILDING SETS. ENCOURAGE YOUR CHILD’S NURTURING INSTINCT WITH DOLLS AND PLUSH TOYS FROM BRANDS YOU TRUST LIKE AMERICAN GIRL, WELLIE WISHERS, GLITTER GIRLS, AND TY. INSPIRE YOUR LITTLE THINKER WITH GREAT STEM TOYS THAT MAKE LEARNING FUN. SHOP THE BEST TOYS FOR PRESCHOOLERS WITH BRANDS LIKE MELISSA & DOUG, PAW PATROL, PJ MASKS, AND PEPPA PIG. FREE SHIPPING ON ORDERS OVER $25.
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