Research on the repercussions of gender in toys suggests that play should be encouraged to be more gender neutral in order to work towards a desegregation of the genders.[32] Too, researcher Carol Auster and Claire Mansbach promote that allowing children to play with toys which more closely fit their talents would help them to better develop their skills.[39] In terms of parental influence, a study found that parents who demonstrated some androgynous behavior have higher scores in support, warmth, and self-worth in regards to the treatment of their children.[34] Even as this debate is evolving and children are becoming more inclined to cross barriers in terms of gender with their toys, girls are typically more encouraged to do so than boys because of the societal value of masculinity.[26]
While some parents promote gender neutral play, many parents encourage their sons and daughters to participate in sex-typed activities, including doll playing and engaging in housekeeping activities for girls and playing with trucks and engaging in sports activities for boys.[33] Researcher Susan Witt said that parents are the primary influencer on the gender roles of their children.[34] Parents, siblings, peers, and even teachers have been shown to react more positively to children engaging in sex-typical behavior and playing with sex-typical toys.[35] This is often done through encouragement or discouragement, as well as suggestions[34] and imitation.[28] Additionally, sons are more likely to be reinforced for sex-typical play and discouraged from atypical play.[35] However, it is generally not as looked down upon for females to play with toys designed "for boys", an activity which has also become more common in recent years.[36] Fathers are also more likely to reinforce typical play and discourage atypical play than mothers are.[37] A study done by researcher Susan Witt suggests that stereotypes are oftentimes only strengthened by the environment, which perpetuates them to linger in older life.[34]

c.1300, "existing at the time," from Old French present "evident, at hand, within reach;" as a noun, "the present time" (11c., Modern French présent) and directly from Latin praesentem (nominative praesens) "present, at hand, in sight; immediate; prompt, instant; contemporary," from present participle of præesse "be before (someone or something), be at hand," from prae- "before" (see pre-) + esse "to be" (see essence). Meaning "being there" is from mid-14c. in English. As a grammatical tense, recorded from late 14c.


Complete the contact form below and click submit.  Once we receive your message & payment, one of our customer service specialists will create your certificate and send it to the address indicated.  Your gift certificate can be mailed to the recipient address or emailed to yourself, whatever you prefer. Gift certificate can usually be emailed within 24 hours. If ordering on a weekend or holiday, you can expect to receive it on the next business day.

A gift or a present is an item given to someone without the expectation of payment or return. An item is not a gift if that item is already owned by the one to whom it is given. Although gift-giving might involve an expectation of reciprocity, a gift is meant to be free. In many countries, the act of mutually exchanging money, goods, etc. may sustain social relations and contribute to social cohesion. Economists have elaborated the economics of gift-giving into the notion of a gift economy. By extension the term gift can refer to any item or act of service that makes the other happier or less sad, especially as a favor, including forgiveness and kindness. Gifts are also first and foremost presented on occasions such as birthdays and holidays.


Certain toys, such as Barbie dolls and toy soldiers, are often perceived as being more acceptable for one gender than the other. The turning point for the addition of gender to toys came about in the 1960s and 1970s. Before 1975, only about two percent of toys were labeled by gender, whereas today on the Disney store's website, considered a dominating global force for toys by researcher Claire Miller, all toys are labeled by gender.[26] The journal Sex Roles began publishing research on this topic in 1975, focusing on the effects of gender in youth. Too, many psychological textbooks began to address this new issue. Along with these publications, researchers also started to challenge the ideas of male and female as being opposites, even going as far as to claim toys which have characteristics of both gender are preferable.[27]
Emoji Enchantimals Engino Ever Wonder Faber-Castell Fairies & Wizards Fancy Nancy Fashion Angels Fast Lane Feisty Pets Fidget Ninja Finding Dory Fisher-Price Franklin Sports Frozen Funko Furreal Friends Gel-a-Peel Gemmies Gift'Ems Grossery Gang Halo Hanazuki Hasbro Hasbro Gaming Hatchimals Hot Wheels Ideal Identity Games Imaginarium Incredible Novelties Jakks Pacific Jurassic World Just Like Home K'Nex

One means of reducing the mismatch between the buyer and receivers' tastes is advance coordination, often undertaken in the form of a wedding registry or Christmas list. Wedding registries in particular are often kept at a single store, which can designate the exact items to be purchased (resulting in matching housewares), and to coordinate purchases so the same gift is not purchased by different guests. One study found that wedding guests who departed from the registry typically did so because they wished to signal a closer relationship to the couple by personalizing a gift, and also found that as a result of not abiding by the recipients' preferences, their gifts were appreciated less often.[4]
After the Second World War as society became ever more affluent and new technology and materials (plastics) for toy manufacture became available, toys became cheap and ubiquitous in households across the Western World. Among the more well known products of the 1950s there was the Danish company Lego's line of colourful interlocking plastic brick construction sets, Rubik's Cube, Mr. Potato Head, the Barbie doll and Action Man.[15] Today there are computerized dolls that can recognize and identify objects, the voice of their owner, and choose among hundreds of pre-programmed phrases with which to respond.[16] The materials that toys are made from have changed, what toys can do has changed, but the fact that children play with toys has not.
In an effort to reduce costs, many mass-producers of toys locate their factories in areas where wages are lower. China manufactures about 70 percent of the world’s toys and is home to more than 8,000 toy firms, most of which are located in the Pearl River Delta of Guangdong Province.[42] 75% of all toys sold in the U.S., for example, are manufactured in China.[20] Issues and events such as power outages, supply of raw materials, supply of labor, and raising wages that impact areas where factories are located often have an enormous impact on the toy industry in importing countries.
When you want to express your gratitude, choose from our selection of beautiful thank you gifts. Nothing shows appreciation better than the perfect combination of blooming bouquets, yard décor, and sweet treats. Express your heartfelt thanks to a loyal employee with an exotic plant to spruce up their office, or send along a gift basket filled with delicious items to help them get through long days at their desk.
For movie buffs of every age, you can find products from your favorite movies and TV shows in the Movie & TV Hub where we carry toys from Marvel Legends, Jurassic World, Transformers, and Incredibles 2. We also carry Amazon exclusive movie & TV toys in our Amazon Exclusives store. In our exclusives store you can find toys for younger kids from shows like Thomas & Friends and Paw Patrol, as well as toys from blockbusters like Star Wars, Batman, and Guardians of the Galaxy.
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