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Toy companies change and adapt their toys to meet the changing demands of children thereby gaining a larger share of the substantial market. In recent years many toys have become more complicated with flashing lights and sounds in an effort to appeal to children raised around television and the internet. According to Mattel's president, Neil Friedman, "Innovation is key in the toy industry and to succeed one must create a 'wow' moment for kids by designing toys that have fun, innovative features and include new technologies and engaging content."

For toy safety, every country has its own regulations. But since the globalization and opening of markets, most of them try to harmonize their regulations. The most common action for younger children is to put toys in their mouths. This is why it is of utmost importance to regulate chemicals which are contained in the paintings and other materials children's products are made of. Countries or trade zones such as the European Union regularly publish lists to regulate the quantities or ban chemicals from toys and juvenile products.


In addition, children from differing communities may treat their toys in different ways based on their cultural practices. Children in more affluent communities may tend to be possessive of their toys, while children from poorer communities may be more willing to share and interact more with other children. The importance the child places on possession is dictated by the values in place within the community that the children observe on a daily basis.[19]
You’ll find gifts of all types for the foodies in your life. Satisfying the sweet tooth of a good friend or family member is simple with any of our delectable treats; from chocolate delights to gourmet popcorn, it’s easy to provide that jolt of sugar they crave. You can also surprise your resident chef with a variety of personalized kitchen utensils. They’ll love whipping up a new recipe while wearing a personalized kitchen apron or displaying the perfectly selected charcuterie plate on a customized cheese board.

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While some parents promote gender neutral play, many parents encourage their sons and daughters to participate in sex-typed activities, including doll playing and engaging in housekeeping activities for girls and playing with trucks and engaging in sports activities for boys.[33] Researcher Susan Witt said that parents are the primary influencer on the gender roles of their children.[34] Parents, siblings, peers, and even teachers have been shown to react more positively to children engaging in sex-typical behavior and playing with sex-typical toys.[35] This is often done through encouragement or discouragement, as well as suggestions[34] and imitation.[28] Additionally, sons are more likely to be reinforced for sex-typical play and discouraged from atypical play.[35] However, it is generally not as looked down upon for females to play with toys designed "for boys", an activity which has also become more common in recent years.[36] Fathers are also more likely to reinforce typical play and discourage atypical play than mothers are.[37] A study done by researcher Susan Witt suggests that stereotypes are oftentimes only strengthened by the environment, which perpetuates them to linger in older life.[34]
Our games & puzzles store showcases the latest in specialty board games, card games, and puzzles from brands like Exploding Kittens, Card Against Humanity, Ravensburger, Catan, Spin Master, Nintendo, and classic games from Hasbro like Monopoly, Jenga, and Twister. We also carry essentials for the entire family like jigsaw puzzles, floor puzzles, chess, checkers, and playing cards.

In addition to our specialty stores in Toys & Games, we have our new releases section that features the latest products added to our selection. Our best sellers list highlights toys and games that are most popular with our customers, showcasing top toys from brands like Baby Alive, American Girl Dolls, Lego Ninjago, and Shopkins. Looking for toys and games from your favorite brands in one location? Our featured-brands section showcases entire product selections from top brands, including LEGO, Mattel, Hasbro, Fisher-Price, LeapFrog,Melissa & Doug, Play-Doh , Green Toys , Barbie , Playmobil, Disney, Nerf, Hot Wheels, Funk Pop! and Magformers. We also have a huge selection of specialty toy brands such as Bruder, Sprig, Hape.
Promotional toys can fall into any of the other toy categories; for example they can be dolls or action figures based on the characters of movies or professional athletes, or they can be balls, yo-yos, and lunch boxes with logos on them. Sometimes they are given away for free as a form of advertising. Model aircraft are often toys that are used by airlines to promote their brand, just as toy cars and trucks and model trains are used by trucking, railroad and other companies as well. Many food manufacturers run promotions where a toy is included with the main product as a prize. Toys are also used as premiums, where consumers redeem proofs of purchase from a product and pay shipping and handling fees to get the toy. Some people go to great lengths to collect these sorts of promotional toys.
c.1300, "introduce (someone or something) formally or ceremonially;" also "make a formal presentation of; give as a gift or award; bestow," from Old French presenter (11c., Modern French présenter) and directly from Latin praesentare "to place before, show, exhibit," from stem of praesens (see present (adj.)). From late 14c. as "exhibit (something), offer for inspection, display;" also, in law, "make a formal complaint or charge of wrongdoing." From c.1400 as"represent, portray." Related: Presented; presenting.
Certain toys, such as Barbie dolls and toy soldiers, are often perceived as being more acceptable for one gender than the other. The turning point for the addition of gender to toys came about in the 1960s and 1970s. Before 1975, only about two percent of toys were labeled by gender, whereas today on the Disney store's website, considered a dominating global force for toys by researcher Claire Miller, all toys are labeled by gender.[26] The journal Sex Roles began publishing research on this topic in 1975, focusing on the effects of gender in youth. Too, many psychological textbooks began to address this new issue. Along with these publications, researchers also started to challenge the ideas of male and female as being opposites, even going as far as to claim toys which have characteristics of both gender are preferable.[27]

In an effort to reduce costs, many mass-producers of toys locate their factories in areas where wages are lower. China manufactures about 70 percent of the world’s toys and is home to more than 8,000 toy firms, most of which are located in the Pearl River Delta of Guangdong Province.[42] 75% of all toys sold in the U.S., for example, are manufactured in China.[20] Issues and events such as power outages, supply of raw materials, supply of labor, and raising wages that impact areas where factories are located often have an enormous impact on the toy industry in importing countries.
You’ll find gifts of all types for the foodies in your life. Satisfying the sweet tooth of a good friend or family member is simple with any of our delectable treats; from chocolate delights to gourmet popcorn, it’s easy to provide that jolt of sugar they crave. You can also surprise your resident chef with a variety of personalized kitchen utensils. They’ll love whipping up a new recipe while wearing a personalized kitchen apron or displaying the perfectly selected charcuterie plate on a customized cheese board.
Complete the contact form below and click submit.  Once we receive your message & payment, one of our customer service specialists will create your certificate and send it to the address indicated.  Your gift certificate can be mailed to the recipient address or emailed to yourself, whatever you prefer. Gift certificate can usually be emailed within 24 hours. If ordering on a weekend or holiday, you can expect to receive it on the next business day.
A. Toys that consist of fabric should be made of flame-resistant or flame-retardant material. Toys should be non-toxic and washable. Any paint found on any toy should be lead-free. Crayons and paints should be approved by the American Society for Testing and Materials. (You’ll know if the item has been approved because it will say “ASTM D-4236” on the package.)
In addition to our specialty stores in Toys & Games, we have our new releases section that features the latest products added to our selection. Our best sellers list highlights toys and games that are most popular with our customers, showcasing top toys from brands like Baby Alive, American Girl Dolls, Lego Ninjago, and Shopkins. Looking for toys and games from your favorite brands in one location? Our featured-brands section showcases entire product selections from top brands, including LEGO, Mattel, Hasbro, Fisher-Price, LeapFrog,Melissa & Doug, Play-Doh , Green Toys , Barbie , Playmobil, Disney, Nerf, Hot Wheels, Funk Pop! and Magformers. We also have a huge selection of specialty toy brands such as Bruder, Sprig, Hape.
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