It has been noted by researchers that, "Children as young as 18 months display sex-stereotyped toy choices".[29] When eye movement is tracked in young infants, infant girls show a visual preference for a doll over a toy truck (d > 1.0). Boys showed no preference for the truck over the doll. However, they did fixate on the truck more than the girls (d = .78).[30] This small study suggests that even before any self-awareness of gender identity has emerged, children already prefer sex-typical toys. These differences in toy choice are well established within the child by the age of three.[31]
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Certain toys, such as Barbie dolls and toy soldiers, are often perceived as being more acceptable for one gender than the other. The turning point for the addition of gender to toys came about in the 1960s and 1970s. Before 1975, only about two percent of toys were labeled by gender, whereas today on the Disney store's website, considered a dominating global force for toys by researcher Claire Miller, all toys are labeled by gender.[26] The journal Sex Roles began publishing research on this topic in 1975, focusing on the effects of gender in youth. Too, many psychological textbooks began to address this new issue. Along with these publications, researchers also started to challenge the ideas of male and female as being opposites, even going as far as to claim toys which have characteristics of both gender are preferable.[27]

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† In the form of electronic Canadian Tire Money® (CT Money®). To collect bonus CT Money you must present a Triangle Rewards card/key fob, or use any approved Cardless method, at time of purchase or pay with a Triangle Mastercard®, Triangle World Mastercard® or Triangle World Elite Mastercard®. You cannot collect paper Canadian Tire Money on bonus offers. Any bonus multiplier is based on the base rate of collecting CT Money, and will be added to whatever the Member would otherwise collect, without the bonus. Not all items sold at Canadian Tire are eligible to earn CT Money. Terms and conditions apply to collecting and redeeming. Visit triangle.com for more information. The offered rate is exclusive of any bonus or promotional offers or redemption transactions. CT Money is collected on the pre-tax amount of the purchase. Bonus CT Money collected from online orders will be applied to the member’s triangle rewards™ account within 5 weeks of the purchase date.
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