One means of reducing the mismatch between the buyer and receivers' tastes is advance coordination, often undertaken in the form of a wedding registry or Christmas list. Wedding registries in particular are often kept at a single store, which can designate the exact items to be purchased (resulting in matching housewares), and to coordinate purchases so the same gift is not purchased by different guests. One study found that wedding guests who departed from the registry typically did so because they wished to signal a closer relationship to the couple by personalizing a gift, and also found that as a result of not abiding by the recipients' preferences, their gifts were appreciated less often.[4]
"Age compression" is a toy industry term that describes the modern trend of children moving through play stages faster than they did in the past. Children have a desire to progress to more complex toys at a faster pace, girls in particular. Barbie dolls, for example, were once marketed to girls around 8 years old but have been found to be more popular in recent years with girls around 3 years old.[23] The packaging for the dolls labels them appropriate for ages 3 and up. Boys, in contrast, apparently enjoy toys and games over a longer timespan, gravitating towards toys that meet their interest in assembling and disassembling mechanical toys, and toys that "move fast and things that fight". An industry executive points out that girls have entered the "tween" phase by the time they are 8 years old and want non-traditional toys, whereas boys have been maintaining an interest in traditional toys until they are 12 years old, meaning the traditional toy industry holds onto their boy customers for 50% longer than their girl customers.[23]

LuggageBackpacks & Messenger Bags,Cabin Bags & Trave...194 MattressesMattress Toppers,Mattresses116 Office & School SuppliesHome Office Furniture,Networking,Office Organ...74 Outdoor DecorDoormats, Flags & Windchimes,Lighting,Pillows...119 Patio & GardenBBQ & Outdoor Grills,Bird Feeders & Food,Fire...315 Seasonal DecorationsChristmas,General Seasons,Seasonal Lighting78 Storage SolutionsBathroom,Kids' Storage,Kitchen Storage,Laundr...320 Wall ArtCanvas,Prints & Decals,Wall Accents60

In addition to our specialty stores in Toys & Games, we have our new releases section that features the latest products added to our selection. Our best sellers list highlights toys and games that are most popular with our customers, showcasing top toys from brands like Baby Alive, American Girl Dolls, Lego Ninjago, and Shopkins. Looking for toys and games from your favorite brands in one location? Our featured-brands section showcases entire product selections from top brands, including LEGO, Mattel, Hasbro, Fisher-Price, LeapFrog,Melissa & Doug, Play-Doh , Green Toys , Barbie , Playmobil, Disney, Nerf, Hot Wheels, Funk Pop! and Magformers. We also have a huge selection of specialty toy brands such as Bruder, Sprig, Hape.

SHOP INDIGO’S ASSORTMENT OF THE BEST TOYS AND PRODUCTS FOR TODDLERS, KIDS AND TWEENS. WITH THOUSANDS OF UNIQUE ITEMS TO CHOOSE FROM, THE CHOICES ARE ENDLESS. LOOKING FOR GREAT GIFTS FOR KIDS? FROM LOL SURPRISE TO SLIME TO LEGO TO FINGERLINGS, WE HAVE ALL THE COOL TOYS KIDS WANT. MAKE FAMILY TIME FUN AND SPECIAL WITH OUR ASSORTMENT OF THE BEST BOARD GAMES AND PUZZLES LIKE SETTLERS OF CATAN, JENGA, TELESTRATIONS, AND MONOPOLY. SPARK THEIR CREATIVITY WITH OUR SELECTION OF ARTS & CRAFTS KITS, DRESS UP COSTUMES AND BUILDING SETS. ENCOURAGE YOUR CHILD’S NURTURING INSTINCT WITH DOLLS AND PLUSH TOYS FROM BRANDS YOU TRUST LIKE AMERICAN GIRL, WELLIE WISHERS, GLITTER GIRLS, AND TY. INSPIRE YOUR LITTLE THINKER WITH GREAT STEM TOYS THAT MAKE LEARNING FUN. SHOP THE BEST TOYS FOR PRESCHOOLERS WITH BRANDS LIKE MELISSA & DOUG, PAW PATROL, PJ MASKS, AND PEPPA PIG. FREE SHIPPING ON ORDERS OVER $25.
×