c.1300, "introduce (someone or something) formally or ceremonially;" also "make a formal presentation of; give as a gift or award; bestow," from Old French presenter (11c., Modern French présenter) and directly from Latin praesentare "to place before, show, exhibit," from stem of praesens (see present (adj.)). From late 14c. as "exhibit (something), offer for inspection, display;" also, in law, "make a formal complaint or charge of wrongdoing." From c.1400 as"represent, portray." Related: Presented; presenting.

In an effort to reduce costs, many mass-producers of toys locate their factories in areas where wages are lower. China manufactures about 70 percent of the world’s toys and is home to more than 8,000 toy firms, most of which are located in the Pearl River Delta of Guangdong Province.[42] 75% of all toys sold in the U.S., for example, are manufactured in China.[20] Issues and events such as power outages, supply of raw materials, supply of labor, and raising wages that impact areas where factories are located often have an enormous impact on the toy industry in importing countries.


Most children have been said to play with whatever they can find, such as sticks and rocks. Toys and games have been unearthed from the sites of ancient civilizations. They have been written about in some of the oldest literature. Toys excavated from the Indus valley civilization (3010–1500 BCE) include small carts, whistles shaped like birds, and toy monkeys which could slide down a string.[3]
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The STEM store features top rated learning and educational toys for all ages in science, technology, engineering and math genres. By filtering by ages from 2 – 4, 5 – 7, 8 – 13 and 14 & up, you can ensure your kid gets a toy that’s neither too challenging nor boring. These games will prepare and introduce your children to core subjects that give kids skills for future success in fields like robotics, computer science and natural sciences. If you’d like a new STEM toy delivered every month, visit our STEM Club subscription page where we’ll deliver STEM products monthly from brands like Osmo, Nintendo Labo, Learning Resources, and Fisher-Price.
Research on the repercussions of gender in toys suggests that play should be encouraged to be more gender neutral in order to work towards a desegregation of the genders.[32] Too, researcher Carol Auster and Claire Mansbach promote that allowing children to play with toys which more closely fit their talents would help them to better develop their skills.[39] In terms of parental influence, a study found that parents who demonstrated some androgynous behavior have higher scores in support, warmth, and self-worth in regards to the treatment of their children.[34] Even as this debate is evolving and children are becoming more inclined to cross barriers in terms of gender with their toys, girls are typically more encouraged to do so than boys because of the societal value of masculinity.[26]

c.1300, "existing at the time," from Old French present "evident, at hand, within reach;" as a noun, "the present time" (11c., Modern French présent) and directly from Latin praesentem (nominative praesens) "present, at hand, in sight; immediate; prompt, instant; contemporary," from present participle of præesse "be before (someone or something), be at hand," from prae- "before" (see pre-) + esse "to be" (see essence). Meaning "being there" is from mid-14c. in English. As a grammatical tense, recorded from late 14c.
Special occasions are a doddle with our gift ideas for her. Delight super-organised friend with pretty stationery and treat fashion-forward mums and sisters to a luxurious handbag from their favourite designer. Perfumed candles or diffusers are great for those who like to stay home or who have just moved into a new home. Looking to treat the both of you? Whisk her off on a camping adventure or enjoy tea for two with our experience day gifts.
In some cultures, societies utilize toys as a way to enhance a child's skillset within the traditional boundaries of their future roles in the community. In Saharan and North African cultures, play is facilitated by children through the use of toys to enact scenes recognizable in their community such as hunting and herding. The value is placed in a realistic version of development in preparing a child for the future they are likely to grow up into. This allows the child to imagine and create a personal interpretation of how they view the adult world.[18]
Toy companies change and adapt their toys to meet the changing demands of children thereby gaining a larger share of the substantial market. In recent years many toys have become more complicated with flashing lights and sounds in an effort to appeal to children raised around television and the internet. According to Mattel's president, Neil Friedman, "Innovation is key in the toy industry and to succeed one must create a 'wow' moment for kids by designing toys that have fun, innovative features and include new technologies and engaging content."

The oldest and, perhaps most common construction toy is a set of simple wooden blocks, which are often painted in bright colors and given to babies and toddlers. Construction sets such as Lego bricks and Lincoln Logs are designed for slightly older children and have been quite popular in the last century. Construction sets appeal to children (and adults) who like to work with their hands, puzzle solvers, and imaginative sorts.
A milestone for research on gender is the use of meta-analysis, which provides a way to assess patterns in a systematic way, which is especially relevant for a topic such as gender, which can be difficult to quantify.[27] Nature and nurture have historically been analyzed when looking at gender in play, as well as reinforcement by peers and parents of typical gender roles and consequently, gender play.[27] Toy companies have often promoted the segregation by gender in toys because it enables them to customize the same toy for each gender, which ultimately doubles their revenue. For example, Legos added more colors to certain sets of toys in the 1990s, including colors commonly attributed to girls such as lavender.[28]
One of the simplest toys, a set of simple wooden blocks is also one of the best toys for developing minds.[citation needed] Andrew Witkin, director of marketing for Mega Brands told Investor's Business Daily that, "They help develop hand-eye coordination, math and science skills and also let kids be creative."[20] Other toys like marbles, jackstones, and balls serve similar functions in child development, allowing children to use their minds and bodies to learn about spatial relationships, cause and effect, and a wide range of other skills.
Having carefully considered the subject of the above discourses, and wondering within myself whether the present times were propitious to a new prince, and whether there were elements that would give an opportunity to a wise and virtuous one to introduce a new order of things which would do honour to him and good to the people of this country, it appears to me that so many things concur to favour a new prince that I never knew a time more fit than the present.

One example of the dramatic ways that toys can influence child development involves clay sculpting toys such as Play-Doh and Silly Putty and their home-made counterparts. Mary Ucci, Educational Director of the Child Study Center of Wellesley College, has demonstrated how such toys positively impact the physical development, cognitive development, emotional development, and social development of children.[21]
While some parents promote gender neutral play, many parents encourage their sons and daughters to participate in sex-typed activities, including doll playing and engaging in housekeeping activities for girls and playing with trucks and engaging in sports activities for boys.[33] Researcher Susan Witt said that parents are the primary influencer on the gender roles of their children.[34] Parents, siblings, peers, and even teachers have been shown to react more positively to children engaging in sex-typical behavior and playing with sex-typical toys.[35] This is often done through encouragement or discouragement, as well as suggestions[34] and imitation.[28] Additionally, sons are more likely to be reinforced for sex-typical play and discouraged from atypical play.[35] However, it is generally not as looked down upon for females to play with toys designed "for boys", an activity which has also become more common in recent years.[36] Fathers are also more likely to reinforce typical play and discourage atypical play than mothers are.[37] A study done by researcher Susan Witt suggests that stereotypes are oftentimes only strengthened by the environment, which perpetuates them to linger in older life.[34]
While some parents promote gender neutral play, many parents encourage their sons and daughters to participate in sex-typed activities, including doll playing and engaging in housekeeping activities for girls and playing with trucks and engaging in sports activities for boys.[33] Researcher Susan Witt said that parents are the primary influencer on the gender roles of their children.[34] Parents, siblings, peers, and even teachers have been shown to react more positively to children engaging in sex-typical behavior and playing with sex-typical toys.[35] This is often done through encouragement or discouragement, as well as suggestions[34] and imitation.[28] Additionally, sons are more likely to be reinforced for sex-typical play and discouraged from atypical play.[35] However, it is generally not as looked down upon for females to play with toys designed "for boys", an activity which has also become more common in recent years.[36] Fathers are also more likely to reinforce typical play and discourage atypical play than mothers are.[37] A study done by researcher Susan Witt suggests that stereotypes are oftentimes only strengthened by the environment, which perpetuates them to linger in older life.[34]
For movie buffs of every age, you can find products from your favorite movies and TV shows in the Movie & TV Hub where we carry toys from Marvel Legends, Jurassic World, Transformers, and Incredibles 2. We also carry Amazon exclusive movie & TV toys in our Amazon Exclusives store. In our exclusives store you can find toys for younger kids from shows like Thomas & Friends and Paw Patrol, as well as toys from blockbusters like Star Wars, Batman, and Guardians of the Galaxy.
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