In some cultures, societies utilize toys as a way to enhance a child's skillset within the traditional boundaries of their future roles in the community. In Saharan and North African cultures, play is facilitated by children through the use of toys to enact scenes recognizable in their community such as hunting and herding. The value is placed in a realistic version of development in preparing a child for the future they are likely to grow up into. This allows the child to imagine and create a personal interpretation of how they view the adult world.[18]
A distinction is often made between dolls and action figures, which are generally of plastic or semi-metallic construction and poseable to some extent, and often are merchandising from television shows or films which feature the characters. Modern action figures, such as Action Man, are often marketed towards boys, whereas dolls are often marketed towards girls.
After the Second World War as society became ever more affluent and new technology and materials (plastics) for toy manufacture became available, toys became cheap and ubiquitous in households across the Western World. Among the more well known products of the 1950s there was the Danish company Lego's line of colourful interlocking plastic brick construction sets, Rubik's Cube, Mr. Potato Head, the Barbie doll and Action Man.[15] Today there are computerized dolls that can recognize and identify objects, the voice of their owner, and choose among hundreds of pre-programmed phrases with which to respond.[16] The materials that toys are made from have changed, what toys can do has changed, but the fact that children play with toys has not.

Many countries have passed safety standards limiting the types of toys that can be sold. Most of these seek to limit potential hazards, such as choking or fire hazards that could cause injury. Children, especially very small ones, often put toys into their mouths, so the materials used to make a toy are regulated to prevent poisoning. Materials are also regulated to prevent fire hazards. Children have not yet learned to judge what is safe and what is dangerous, and parents do not always think of all possible situations, so such warnings and regulations are important on toys.


A puzzle is a problem or enigma that challenges ingenuity. Solutions to puzzle may require recognizing patterns and creating a particular order. People with a high inductive reasoning aptitude may be better at solving these puzzles than others. Puzzles based on the process of inquiry and discovery to complete may be solved faster by those with good deduction skills. A popular puzzle toy is the Rubik's Cube, invented by Hungarian Ernő Rubik in 1974. Popularized in the 1980s, solving the cube requires planning and problem-solving skills and involves algorithms.
In addition to our specialty stores in Toys & Games, we have our new releases section that features the latest products added to our selection. Our best sellers list highlights toys and games that are most popular with our customers, showcasing top toys from brands like Baby Alive, American Girl Dolls, Lego Ninjago, and Shopkins. Looking for toys and games from your favorite brands in one location? Our featured-brands section showcases entire product selections from top brands, including LEGO, Mattel, Hasbro, Fisher-Price, LeapFrog,Melissa & Doug, Play-Doh , Green Toys , Barbie , Playmobil, Disney, Nerf, Hot Wheels, Funk Pop! and Magformers. We also have a huge selection of specialty toy brands such as Bruder, Sprig, Hape.
DigiMuse Presents unveils the awarded projects from the inaugural DigiMuse Open Call that bring to life the possibilities of blending history, art and technology. Visitors can discover hidden stories and learn more about the fascinating artefacts at the National Museum of Singapore through a wide range of prototype projects. These include new experiences in immersive reality, dynamic conversations enabled by artificial intelligence, and many more!
MenBath & Body,Hair Care,Shaving & Grooming56 Personal CareDeodorant & Antiperspirant,Eye Care & Optical...75 Sexual HealthAnal Toys,Arousal & Massage,Bondage & Fetish...131 Shaving & GroomingHair Removal,Men's Shave,Shave Accessories,Wo...91 Skin CareFacial Cleansers,Hair Removal,Masks & Exfolia...147 Vitamins & SupplementsProtein Supplements,Supplements,Vitamins,Weig...47
Be up to date with today’s parenting by providing your child with electronic & learning toys. Early exposure to simple, electronic teaching toys such as laptops, tablets and hand-held devices for kids can help prepare your preschooler for the world of technology that lies ahead. At the same time, these engaging devices turn education into a game and encourage kids to develop good lifelong learning habits.
×