Girls gravitate towards "music, clothes, make-up, television talent shows and celebrities". As young children are more exposed to and drawn to music intended for older children and teens, companies are having to rethink how they develop and market their products. Girls also demonstrate a longer loyalty to characters in toys and games marketed towards them. A variety of global toy companies have marketed themselves to this aspect of girls' development, for example, the Hello Kitty brand, and the Disney Princess franchise. Boys have shown an interest in computer games at an ever-younger age in recent years.
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Another study done by Jeffrey Trawick-Smith took 60 different children ages three to four and observed them playing with nine different toys deemed best for development. They were allowed to play with the toys in a typical environment, a preschool classroom, which allowed for the results to be more authentic compared to research done in a lab. The researchers then quantified play quality of the children with each toy based on factors such as learning, problem solving, curiosity, creativity, imagination, and peer interaction. The results revealed that boys generally received higher scores for overall play quality than girls, and the toys with the best play quality were those identified as the most gender neutral, such as building blocks and bricks along with pieces modeling people. Trawick-Smith then concluded that the study encourages a focus on toys which are beneficial to both genders in order to create a better balance.
We recently conducted a gift giving survey of more than 1,300 Americans with a household income of $50,000/yr or more to explore areas of gift giving that usually go missed in traditional surveys on holiday shopping. Well, it worked! We learned so many surprising tid bits that we had to put out a press release on the 10 Hidden Secrets of Gift Giving. But, after picking 10 stats to highlight in the press release, we felt like there were still so many more worth sharing. Hence, this blog post. Read on to learn 23 things about gift giving that you probably never knew before and that will hopefully make you a better gift shopper, gift giver and gift "getter".... read more
Think back to your childhood. What do you remember? Probably how much fun you used to have playing with toys, right? What was your favourite toy? Perhaps you loved action figures, dolls, games & puzzles, or building sets & blocks. Toys make childhood memorable, but they are also a vital part of any child’s development. Walmart.ca is your one-stop-shop for the top toys for kids, all at everyday low prices. Shop for kids toys online and give your child toys that will make their childhood a blast!