Certain toys, such as Barbie dolls and toy soldiers, are often perceived as being more acceptable for one gender than the other. The turning point for the addition of gender to toys came about in the 1960s and 1970s. Before 1975, only about two percent of toys were labeled by gender, whereas today on the Disney store's website, considered a dominating global force for toys by researcher Claire Miller, all toys are labeled by gender. The journal Sex Roles began publishing research on this topic in 1975, focusing on the effects of gender in youth. Too, many psychological textbooks began to address this new issue. Along with these publications, researchers also started to challenge the ideas of male and female as being opposites, even going as far as to claim toys which have characteristics of both gender are preferable.
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Toy companies change and adapt their toys to meet the changing demands of children thereby gaining a larger share of the substantial market. In recent years many toys have become more complicated with flashing lights and sounds in an effort to appeal to children raised around television and the internet. According to Mattel's president, Neil Friedman, "Innovation is key in the toy industry and to succeed one must create a 'wow' moment for kids by designing toys that have fun, innovative features and include new technologies and engaging content."
1 Based on the level of net new purchases (purchases less credits) that are posted to your Gas Advantage Mastercard account in any monthly billing period, you will be entitled to a discount on each litre of gasoline or diesel fuel that is purchased for a motor vehicle at Canadian Tire Gas Bars during the following monthly billing period and that is charged to your Gas Advantage Mastercard. The discount that you receive in a billing period will be reduced to 2¢ per litre after you have made purchases of more than $500 for gasoline, diesel fuel or any other sundry items at Canadian Tire Gas Bars during that billing period using your Gas Advantage Mastercard. For complete program details please read the Canadian Tire Gas Advantage Mastercard Terms and conditions.
Be up to date with today’s parenting by providing your child with electronic & learning toys. Early exposure to simple, electronic teaching toys such as laptops, tablets and hand-held devices for kids can help prepare your preschooler for the world of technology that lies ahead. At the same time, these engaging devices turn education into a game and encourage kids to develop good lifelong learning habits.