Toy companies change and adapt their toys to meet the changing demands of children thereby gaining a larger share of the substantial market. In recent years many toys have become more complicated with flashing lights and sounds in an effort to appeal to children raised around television and the internet. According to Mattel's president, Neil Friedman, "Innovation is key in the toy industry and to succeed one must create a 'wow' moment for kids by designing toys that have fun, innovative features and include new technologies and engaging content."
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In an effort to reduce costs, many mass-producers of toys locate their factories in areas where wages are lower. China manufactures about 70 percent of the world’s toys and is home to more than 8,000 toy firms, most of which are located in the Pearl River Delta of Guangdong Province. 75% of all toys sold in the U.S., for example, are manufactured in China. Issues and events such as power outages, supply of raw materials, supply of labor, and raising wages that impact areas where factories are located often have an enormous impact on the toy industry in importing countries.
Shopping at Gifts.com for online gifts makes it easy to stay in budget. Simply select from our price-sorted category pages and secure the best birthday gifts for an even better price. The perfect gifts cater to individual interests, so we offer a variety of personalized gifts that you can customize to express heartfelt sentiments at any time of the year. Let them know how special they are to you by inscribing their name on their favorite hobby item; from golf balls printed with your anniversary date to custom throws depicting the faces of your family, there are so many wonderful gift ideas that you may find it hard to settle on just one.
The STEM store features top rated learning and educational toys for all ages in science, technology, engineering and math genres. By filtering by ages from 2 – 4, 5 – 7, 8 – 13 and 14 & up, you can ensure your kid gets a toy that’s neither too challenging nor boring. These games will prepare and introduce your children to core subjects that give kids skills for future success in fields like robotics, computer science and natural sciences. If you’d like a new STEM toy delivered every month, visit our STEM Club subscription page where we’ll deliver STEM products monthly from brands like Osmo, Nintendo Labo, Learning Resources, and Fisher-Price.
Girls gravitate towards "music, clothes, make-up, television talent shows and celebrities". As young children are more exposed to and drawn to music intended for older children and teens, companies are having to rethink how they develop and market their products. Girls also demonstrate a longer loyalty to characters in toys and games marketed towards them. A variety of global toy companies have marketed themselves to this aspect of girls' development, for example, the Hello Kitty brand, and the Disney Princess franchise. Boys have shown an interest in computer games at an ever-younger age in recent years.
A toy is an item that is used in play, especially one designed for such use. Playing with toys can be an enjoyable means of training young children for life in society. Different materials like wood, clay, paper, and plastic are used to make toys. Many items are designed to serve as toys, but goods produced for other purposes can also be used. For instance, a small child may fold an ordinary piece of paper into an airplane shape and "fly it". Newer forms of toys include interactive digital entertainment. Some toys are produced primarily as collectors' items and are intended for display only.
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c.1300, "introduce (someone or something) formally or ceremonially;" also "make a formal presentation of; give as a gift or award; bestow," from Old French presenter (11c., Modern French présenter) and directly from Latin praesentare "to place before, show, exhibit," from stem of praesens (see present (adj.)). From late 14c. as "exhibit (something), offer for inspection, display;" also, in law, "make a formal complaint or charge of wrongdoing." From c.1400 as"represent, portray." Related: Presented; presenting.
A milestone for research on gender is the use of meta-analysis, which provides a way to assess patterns in a systematic way, which is especially relevant for a topic such as gender, which can be difficult to quantify. Nature and nurture have historically been analyzed when looking at gender in play, as well as reinforcement by peers and parents of typical gender roles and consequently, gender play. Toy companies have often promoted the segregation by gender in toys because it enables them to customize the same toy for each gender, which ultimately doubles their revenue. For example, Legos added more colors to certain sets of toys in the 1990s, including colors commonly attributed to girls such as lavender.
The golden age of toy development was at the turn of the 20th century. Real wages were rising steadily in the Western world, allowing even working-class families to afford toys for their children, and industrial techniques of precision engineering and mass production was able to provide the supply to meet this rising demand. Intellectual emphasis was also increasingly being placed on the importance of a wholesome and happy childhood for the future development of children. William Harbutt, an English painter, invented plasticine in 1897, and in 1900 commercial production of the material as a children's toy began. Frank Hornby was a visionary in toy development and manufacture and was responsible for the invention and production of three of the most popular lines of toys based on engineering principles in the twentieth century: Meccano, Hornby Model Railways and Dinky Toys.
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