Pretend play is an essential part of a well-rounded childhood, helping kids develop intellectually, physically, socially and emotionally. By the age of three, your children will naturally begin to engage in pretend play, and you can ensure this activity is safe and rewarding by providing them with a good selection of age-appropriate toys. Make-believe must-haves include toy kitchens and play workshops, costumes, musical instruments and active toys like blasters and water guns. As your kids spend more time and energy in pretend worlds, their understanding of the real world will grow, and the skills they acquire will benefit them for a lifetime.
In addition to our specialty stores in Toys & Games, we have our new releases section that features the latest products added to our selection. Our best sellers list highlights toys and games that are most popular with our customers, showcasing top toys from brands like Baby Alive, American Girl Dolls, Lego Ninjago, and Shopkins. Looking for toys and games from your favorite brands in one location? Our featured-brands section showcases entire product selections from top brands, including LEGO, Mattel, Hasbro, Fisher-Price, LeapFrog,Melissa & Doug, Play-Doh , Green Toys , Barbie , Playmobil, Disney, Nerf, Hot Wheels, Funk Pop! and Magformers. We also have a huge selection of specialty toy brands such as Bruder, Sprig, Hape.
Shop All Deals! Shop All Lowest Price of the Season Shop all LEGO on SALE Save up to 1/2 Price on Dolls and Playsets Save up to 1/2 Price on Action Figures and Playsets Save up to 1/2 Price on Preschool Pals Save BIG on Board Games Save up to 1/2 Price on Crafts and Activities Save up to 1/2 Price on Toys and Playsets Clearance - while they last! Only @ Toys R Us! Gifts under $20 Gifts under $50 Gifts under $100