Promotional toys can fall into any of the other toy categories; for example they can be dolls or action figures based on the characters of movies or professional athletes, or they can be balls, yo-yos, and lunch boxes with logos on them. Sometimes they are given away for free as a form of advertising. Model aircraft are often toys that are used by airlines to promote their brand, just as toy cars and trucks and model trains are used by trucking, railroad and other companies as well. Many food manufacturers run promotions where a toy is included with the main product as a prize. Toys are also used as premiums, where consumers redeem proofs of purchase from a product and pay shipping and handling fees to get the toy. Some people go to great lengths to collect these sorts of promotional toys.
In some cultures, societies utilize toys as a way to enhance a child's skillset within the traditional boundaries of their future roles in the community. In Saharan and North African cultures, play is facilitated by children through the use of toys to enact scenes recognizable in their community such as hunting and herding. The value is placed in a realistic version of development in preparing a child for the future they are likely to grow up into. This allows the child to imagine and create a personal interpretation of how they view the adult world.
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Take a trip through 700 years of Singapore's history with your little ones with our Family Time Guide to find out how life in this Lion City has changed over the centuries. On your journey, you will meet various historical figures as well as landmark objects in each phase of Singapore's history. Explore how people from different communities used to live, their aspirations and how they helped shape the Singapore we see today.
You’ll find gifts of all types for the foodies in your life. Satisfying the sweet tooth of a good friend or family member is simple with any of our delectable treats; from chocolate delights to gourmet popcorn, it’s easy to provide that jolt of sugar they crave. You can also surprise your resident chef with a variety of personalized kitchen utensils. They’ll love whipping up a new recipe while wearing a personalized kitchen apron or displaying the perfectly selected charcuterie plate on a customized cheese board.
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