Traditions within various cultures promote the passing down of certain toys to their children based on the child's gender. In South American Indian communities, boys receive a toy bow and arrow from their father while young girls receive a toy basket from their mother.[17] In North African and Saharan cultural communities, gender plays a role in the creation of self-made dolls. While female dolls are used to represent brides, mothers, and wives, male dolls are used to represent horsemen and warriors. This contrast stems from the various roles of men and women within the Saharan and North African communities. There are differences in the toys that are intended for girls and boys within various cultures, which is reflective of the differing roles of men and women within a specific cultural community.[18]

A milestone for research on gender is the use of meta-analysis, which provides a way to assess patterns in a systematic way, which is especially relevant for a topic such as gender, which can be difficult to quantify.[27] Nature and nurture have historically been analyzed when looking at gender in play, as well as reinforcement by peers and parents of typical gender roles and consequently, gender play.[27] Toy companies have often promoted the segregation by gender in toys because it enables them to customize the same toy for each gender, which ultimately doubles their revenue. For example, Legos added more colors to certain sets of toys in the 1990s, including colors commonly attributed to girls such as lavender.[28]
Shopping at Gifts.com for online gifts makes it easy to stay in budget. Simply select from our price-sorted category pages and secure the best birthday gifts for an even better price. The perfect gifts cater to individual interests, so we offer a variety of personalized gifts that you can customize to express heartfelt sentiments at any time of the year. Let them know how special they are to you by inscribing their name on their favorite hobby item; from golf balls printed with your anniversary date to custom throws depicting the faces of your family, there are so many wonderful gift ideas that you may find it hard to settle on just one.
The origin of toys is prehistoric; dolls representing infants, animals, and soldiers, as well as representations of tools used by adults are readily found at archaeological sites. The origin of the word "toy" is unknown, but it is believed that it was first used in the 14th century. Toys are mainly made for children.[1] The oldest known doll toy is thought to be 4,000 years old.[2]
And if, as I said, it was necessary that the people of Israel should be captive so as to make manifest the ability of Moses; that the Persians should be oppressed by the Medes so as to discover the greatness of the soul of Cyrus; and that the Athenians should be dispersed to illustrate the capabilities of Theseus: then at the present time, in order to discover the virtue of an Italian spirit, it was necessary that Italy should be reduced to the extremity that she is now in, that she should be more enslaved than the Hebrews, more oppressed than the Persians, more scattered than the Athenians; without head, without order, beaten, despoiled, torn, overrun; and to have endured every kind of desolation.
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"Age compression" is a toy industry term that describes the modern trend of children moving through play stages faster than they did in the past. Children have a desire to progress to more complex toys at a faster pace, girls in particular. Barbie dolls, for example, were once marketed to girls around 8 years old but have been found to be more popular in recent years with girls around 3 years old.[23] The packaging for the dolls labels them appropriate for ages 3 and up. Boys, in contrast, apparently enjoy toys and games over a longer timespan, gravitating towards toys that meet their interest in assembling and disassembling mechanical toys, and toys that "move fast and things that fight". An industry executive points out that girls have entered the "tween" phase by the time they are 8 years old and want non-traditional toys, whereas boys have been maintaining an interest in traditional toys until they are 12 years old, meaning the traditional toy industry holds onto their boy customers for 50% longer than their girl customers.[23]
Research on the repercussions of gender in toys suggests that play should be encouraged to be more gender neutral in order to work towards a desegregation of the genders.[32] Too, researcher Carol Auster and Claire Mansbach promote that allowing children to play with toys which more closely fit their talents would help them to better develop their skills.[39] In terms of parental influence, a study found that parents who demonstrated some androgynous behavior have higher scores in support, warmth, and self-worth in regards to the treatment of their children.[34] Even as this debate is evolving and children are becoming more inclined to cross barriers in terms of gender with their toys, girls are typically more encouraged to do so than boys because of the societal value of masculinity.[26]

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A distinction is often made between dolls and action figures, which are generally of plastic or semi-metallic construction and poseable to some extent, and often are merchandising from television shows or films which feature the characters. Modern action figures, such as Action Man, are often marketed towards boys, whereas dolls are often marketed towards girls.


Toy companies change and adapt their toys to meet the changing demands of children thereby gaining a larger share of the substantial market. In recent years many toys have become more complicated with flashing lights and sounds in an effort to appeal to children raised around television and the internet. According to Mattel's president, Neil Friedman, "Innovation is key in the toy industry and to succeed one must create a 'wow' moment for kids by designing toys that have fun, innovative features and include new technologies and engaging content."

We recently conducted a gift giving survey of more than 1,300 Americans with a household income of $50,000/yr or more to explore areas of gift giving that usually go missed in traditional surveys on holiday shopping. Well, it worked! We learned so many surprising tid bits that we had to put out a press release on the 10 Hidden Secrets of Gift Giving. But, after picking 10 stats to highlight in the press release, we felt like there were still so many more worth sharing. Hence, this blog post. Read on to learn 23 things about gift giving that you probably never knew before and that will hopefully make you a better gift shopper, gift giver and gift "getter".... read more
A distinction is often made between dolls and action figures, which are generally of plastic or semi-metallic construction and poseable to some extent, and often are merchandising from television shows or films which feature the characters. Modern action figures, such as Action Man, are often marketed towards boys, whereas dolls are often marketed towards girls.
Our games & puzzles store showcases the latest in specialty board games, card games, and puzzles from brands like Exploding Kittens, Card Against Humanity, Ravensburger, Catan, Spin Master, Nintendo, and classic games from Hasbro like Monopoly, Jenga, and Twister. We also carry essentials for the entire family like jigsaw puzzles, floor puzzles, chess, checkers, and playing cards.
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