Toy companies change and adapt their toys to meet the changing demands of children thereby gaining a larger share of the substantial market. In recent years many toys have become more complicated with flashing lights and sounds in an effort to appeal to children raised around television and the internet. According to Mattel's president, Neil Friedman, "Innovation is key in the toy industry and to succeed one must create a 'wow' moment for kids by designing toys that have fun, innovative features and include new technologies and engaging content."

In some cultures, societies utilize toys as a way to enhance a child's skillset within the traditional boundaries of their future roles in the community. In Saharan and North African cultures, play is facilitated by children through the use of toys to enact scenes recognizable in their community such as hunting and herding. The value is placed in a realistic version of development in preparing a child for the future they are likely to grow up into. This allows the child to imagine and create a personal interpretation of how they view the adult world.[18]
Think back to your childhood. What do you remember? Probably how much fun you used to have playing with toys, right? What was your favourite toy? Perhaps you loved action figures, dolls, games & puzzles, or building sets & blocks. Toys make childhood memorable, but they are also a vital part of any child’s development. Walmart.ca is your one-stop-shop for the top toys for kids, all at everyday low prices. Shop for kids toys online and give your child toys that will make their childhood a blast!
×