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Toy companies change and adapt their toys to meet the changing demands of children thereby gaining a larger share of the substantial market. In recent years many toys have become more complicated with flashing lights and sounds in an effort to appeal to children raised around television and the internet. According to Mattel's president, Neil Friedman, "Innovation is key in the toy industry and to succeed one must create a 'wow' moment for kids by designing toys that have fun, innovative features and include new technologies and engaging content."

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Shopping at Gifts.com for online gifts makes it easy to stay in budget. Simply select from our price-sorted category pages and secure the best birthday gifts for an even better price. The perfect gifts cater to individual interests, so we offer a variety of personalized gifts that you can customize to express heartfelt sentiments at any time of the year. Let them know how special they are to you by inscribing their name on their favorite hobby item; from golf balls printed with your anniversary date to custom throws depicting the faces of your family, there are so many wonderful gift ideas that you may find it hard to settle on just one.
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And they do say," the Chancellor went on sheepishly--looking much more like a convicted thief than an Officer of State, "that a change of Government, by the abolition of the Sub-Warden I mean," he hastily added, on seeing the Warden's look of astonishment, "the abolition of the office of Sub-Warden, and giving the present holder the right to act as Vice-Warden whenever the Warden is absent --would appease all this seedling discontent I mean," he added, glancing at a paper he held in his hand, "all this seething discontent
For toy safety, every country has its own regulations. But since the globalization and opening of markets, most of them try to harmonize their regulations. The most common action for younger children is to put toys in their mouths. This is why it is of utmost importance to regulate chemicals which are contained in the paintings and other materials children's products are made of. Countries or trade zones such as the European Union regularly publish lists to regulate the quantities or ban chemicals from toys and juvenile products.

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A. Toys that consist of fabric should be made of flame-resistant or flame-retardant material. Toys should be non-toxic and washable. Any paint found on any toy should be lead-free. Crayons and paints should be approved by the American Society for Testing and Materials. (You’ll know if the item has been approved because it will say “ASTM D-4236” on the package.)

Girls gravitate towards "music, clothes, make-up, television talent shows and celebrities". As young children are more exposed to and drawn to music intended for older children and teens, companies are having to rethink how they develop and market their products.[24] Girls also demonstrate a longer loyalty to characters in toys and games marketed towards them.[25] A variety of global toy companies have marketed themselves to this aspect of girls' development, for example, the Hello Kitty brand, and the Disney Princess franchise. Boys have shown an interest in computer games at an ever-younger age in recent years.

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Pretend play is an essential part of a well-rounded childhood, helping kids develop intellectually, physically, socially and emotionally. By the age of three, your children will naturally begin to engage in pretend play, and you can ensure this activity is safe and rewarding by providing them with a good selection of age-appropriate toys. Make-believe must-haves include toy kitchens and play workshops, costumes, musical instruments and active toys like blasters and water guns. As your kids spend more time and energy in pretend worlds, their understanding of the real world will grow, and the skills they acquire will benefit them for a lifetime.
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