In addition to our specialty stores in Toys & Games, we have our new releases section that features the latest products added to our selection. Our best sellers list highlights toys and games that are most popular with our customers, showcasing top toys from brands like Baby Alive, American Girl Dolls, Lego Ninjago, and Shopkins. Looking for toys and games from your favorite brands in one location? Our featured-brands section showcases entire product selections from top brands, including LEGO, Mattel, Hasbro, Fisher-Price, LeapFrog,Melissa & Doug, Play-Doh , Green Toys , Barbie , Playmobil, Disney, Nerf, Hot Wheels, Funk Pop! and Magformers. We also have a huge selection of specialty toy brands such as Bruder, Sprig, Hape.

Take a trip through 700 years of Singapore's history with your little ones with our Family Time GuideĀ to find out how life in this Lion City has changed over the centuries. On your journey, you will meet various historical figures as well as landmark objects in each phase of Singapore's history. Explore how people from different communities used to live, their aspirations and how they helped shape the Singapore we see today.

A milestone for research on gender is the use of meta-analysis, which provides a way to assess patterns in a systematic way, which is especially relevant for a topic such as gender, which can be difficult to quantify.[27] Nature and nurture have historically been analyzed when looking at gender in play, as well as reinforcement by peers and parents of typical gender roles and consequently, gender play.[27] Toy companies have often promoted the segregation by gender in toys because it enables them to customize the same toy for each gender, which ultimately doubles their revenue. For example, Legos added more colors to certain sets of toys in the 1990s, including colors commonly attributed to girls such as lavender.[28]


After the Second World War as society became ever more affluent and new technology and materials (plastics) for toy manufacture became available, toys became cheap and ubiquitous in households across the Western World. Among the more well known products of the 1950s there was the Danish company Lego's line of colourful interlocking plastic brick construction sets, Rubik's Cube, Mr. Potato Head, the Barbie doll and Action Man.[15] Today there are computerized dolls that can recognize and identify objects, the voice of their owner, and choose among hundreds of pre-programmed phrases with which to respond.[16] The materials that toys are made from have changed, what toys can do has changed, but the fact that children play with toys has not.

Shop All Deals! Shop All Lowest Price of the Season Shop all LEGO on SALE Save up to 1/2 Price on Dolls and Playsets Save up to 1/2 Price on Action Figures and Playsets Save up to 1/2 Price on Preschool Pals Save BIG on Board Games Save up to 1/2 Price on Crafts and Activities Save up to 1/2 Price on Toys and Playsets Clearance - while they last! Only @ Toys R Us! Gifts under $20 Gifts under $50 Gifts under $100
×