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"Age compression" is a toy industry term that describes the modern trend of children moving through play stages faster than they did in the past. Children have a desire to progress to more complex toys at a faster pace, girls in particular. Barbie dolls, for example, were once marketed to girls around 8 years old but have been found to be more popular in recent years with girls around 3 years old. The packaging for the dolls labels them appropriate for ages 3 and up. Boys, in contrast, apparently enjoy toys and games over a longer timespan, gravitating towards toys that meet their interest in assembling and disassembling mechanical toys, and toys that "move fast and things that fight". An industry executive points out that girls have entered the "tween" phase by the time they are 8 years old and want non-traditional toys, whereas boys have been maintaining an interest in traditional toys until they are 12 years old, meaning the traditional toy industry holds onto their boy customers for 50% longer than their girl customers.
A. Toys that consist of fabric should be made of flame-resistant or flame-retardant material. Toys should be non-toxic and washable. Any paint found on any toy should be lead-free. Crayons and paints should be approved by the American Society for Testing and Materials. (You’ll know if the item has been approved because it will say “ASTM D-4236” on the package.)
One of the simplest toys, a set of simple wooden blocks is also one of the best toys for developing minds. Andrew Witkin, director of marketing for Mega Brands told Investor's Business Daily that, "They help develop hand-eye coordination, math and science skills and also let kids be creative." Other toys like marbles, jackstones, and balls serve similar functions in child development, allowing children to use their minds and bodies to learn about spatial relationships, cause and effect, and a wide range of other skills.
Many countries have passed safety standards limiting the types of toys that can be sold. Most of these seek to limit potential hazards, such as choking or fire hazards that could cause injury. Children, especially very small ones, often put toys into their mouths, so the materials used to make a toy are regulated to prevent poisoning. Materials are also regulated to prevent fire hazards. Children have not yet learned to judge what is safe and what is dangerous, and parents do not always think of all possible situations, so such warnings and regulations are important on toys.
Toy companies change and adapt their toys to meet the changing demands of children thereby gaining a larger share of the substantial market. In recent years many toys have become more complicated with flashing lights and sounds in an effort to appeal to children raised around television and the internet. According to Mattel's president, Neil Friedman, "Innovation is key in the toy industry and to succeed one must create a 'wow' moment for kids by designing toys that have fun, innovative features and include new technologies and engaging content."
1 Based on the level of net new purchases (purchases less credits) that are posted to your Gas Advantage Mastercard account in any monthly billing period, you will be entitled to a discount on each litre of gasoline or diesel fuel that is purchased for a motor vehicle at Canadian Tire Gas Bars during the following monthly billing period and that is charged to your Gas Advantage Mastercard. The discount that you receive in a billing period will be reduced to 2¢ per litre after you have made purchases of more than $500 for gasoline, diesel fuel or any other sundry items at Canadian Tire Gas Bars during that billing period using your Gas Advantage Mastercard. For complete program details please read the Canadian Tire Gas Advantage Mastercard Terms and conditions.